September 28–October 1, 2026
Bringing together U.S. exhibitors and U.K. & European buyers for a week of B2B meetings, networking, and enrichment, driving future visitation to the United States.
Get Involved
Choose an audience to learn more, or register as a guest.
The event brings together key U.S., U.K., and European travel industry players to discuss trends, challenges, innovations, and opportunities to drive future visitation to the United States.
Onsite Resources
Global Entry mobile enrollment is coming to Amsterdam, and Brand USA's Public Affairs team will be in the Beursfoyer daily with Get Facts. Get Going.
Program
01Appointments
Connecting U.K. & European trade with the U.S. travel industry, this event offers hand-picked buyers from across the U.K. & European markets and U.S. exhibitors the opportunity to take part in up to 15 matchmade one-to-one appointments per day. To fit more meetings in, each session runs 15 minutes.
A full list of U.S. exhibitors is published on the Exhibitor List, and a full list of the U.K. & European buyers is published on the Buyer List.
Enrichment
The enrichment series delivers critical market insights from marketers, strategists, and industry leaders, programming designed to inspire, educate, and motivate. Attendees choose one session per day from two topics offered daily. Full details are shared closer to the event.
Networking & Evening Events
Strengthen business relationships, reconnect with friends and colleagues, and make new connections at any of the networking and evening events held throughout the week across Amsterdam's landmark venues.
The Venue
02Beurs van Berlage
A landmark of Dutch architecture in the heart of Amsterdam, Beurs van Berlage is an iconic setting for Travel Week U.K. & Europe 2026, just steps from Amsterdam Central Station.
- Address
- Damrak 243, 1012 ZJ Amsterdam
- Getting There
- 300m from Amsterdam Central Station — head toward Damrak, turn right, and follow until you reach the building.
Schedule
*Subject to change.
Full session details and speakers are on the Schedule and Speakers pages closer to the event.
Key Dates
Plan Ahead*Brand USA reserves the right to adjust dates as necessary.
Become a Sponsor
Interested in connecting your brand with the people shaping international travel to the United States? Contact our team to learn about sponsorship opportunities.
Inquire About Sponsorship