March 14–18, 2027
Connecting U.S. exhibitors with premier trade, media, and travel industry professionals from Mexico, Brazil, Colombia, Argentina, Chile, Peru & Panama.
Get Involved
Applications open September 22, 2026.
Choose your track below to apply.
Applications have closed. If you have questions, please contact info@BrandUSATravelWeek.com.
Brand USA Travel Week Latin America 2027 is a four-day event in Panama City, Panama, connecting U.S. exhibitors with premier trade, media, and travel industry professionals from Mexico, Brazil, Colombia, Argentina, Chile, Peru & Panama.
The program combines B2B meetings, enrichment sessions, and networking opportunities designed to deepen understanding of tourism trends, industry challenges, and emerging innovations, in support of a shared objective: expanding travel to the United States from this dynamic and growing region.
Participation Benefits
For ExhibitorsMarket insight
Gain firsthand insight into Latin America's consumer behavior, media landscape, and travel trade dynamics through curated enrichment sessions.
Key market relationships
Build relationships with leading buyers and media professionals from across Latin America's key markets.
Matchmade meetings
Meet one-on-one with the region's top travel trade buyers and media partners in pre-scheduled sessions.
New opportunities
Discover new business opportunities through targeted product development strategies.
Media relationships
Share your story and strengthen ties with Tier One publications and journalists.
Lasting partnerships
Forge lasting relationships with industry VIPs to support long-term collaboration.
Why Latin America?
Latin America continues to rank among the fastest-growing regions for outbound travel to the United States, with Mexico, Brazil, Colombia, Argentina, Chile, Peru & Panama emerging as strong, high-potential markets shaped by evolving traveler profiles and expanding air connectivity.
Brand USA Travel Week Latin America 2027 leverages this momentum by creating a dedicated environment where regional buyers and U.S. partners can build meaningful relationships and collaborate on product development strategies.
Program Tracks
Trade Track
Pre-scheduled one-on-one meetings with top hosted tour operators, OTAs, and travel agencies.
Media Track
Connecting U.S. organizations with key Latin American media professionals.
Leadership Immersion
Market immersion for strategic dialogue with senior leadership across the travel trade and media.
The Venue
The Westin Playa Bonita Panama
- Address
- Km 6 Camino a Veracruz, Panama City, Panama
- Recommended Arrival
- Attendees should plan their travel to arrive at the hotel between 2:00–3:00 PM on Sunday, allowing enough time to check in and attend the Welcome Reception.
- Hotel
- A hotel link with a special group rate will be provided upon approval of your application.
Program Schedule
A detailed day-by-day schedule for Panama City will be confirmed closer to the event. The agenda is subject to modification.
Key Dates
Plan AheadRegistration Fees
Per DelegateMust be U.S.-based$7,000
Max 1 additional$2,000
Reduced fee, per organization$4,500
Includes an exhibitor table, two days of matchmade appointments, enrichment series, meals, Travel Trade Training and networking events.
Max 1 additional$2,000
Includes an exhibitor table, two days of matchmade appointments, enrichment series, meals and networking events.
Fee reduced to $2,500 if colleague is attending trade or media track$3,000
Registration fees do not include travel expenses (flights, hotels, and meals outside of the agenda). Translation services will be offered. Limited availability.
Become a Sponsor
Interested in connecting your brand with the people shaping international travel to the United States? Contact our team to learn about sponsorship opportunities.
Inquire About Sponsorship