Brand USA Travel Week Latin America 2027
Buyer Information
Buyer applications are now open. Space is limited, we encourage you to apply as soon as possible.
Apply as a BuyerBuyer applications have closed. If you have questions, please contact info@BrandUSATravelWeek.com.
October 15, 2026
March 15–18, 2027
The Westin Playa Bonita
Km 6 Camino a Veracruz, Panama City, Panama
About Brand USA Travel Week Latin America 2027
Connecting Latin American trade with the U.S. travel industry, this event offers hand-picked buyers and U.S. exhibitors the opportunity to participate in matchmade one-to-one appointments. Each session is limited to 10 minutes to accommodate a greater number of appointments.
Strengthen business relationships, reconnect with friends and colleagues, and create new connections at our networking receptions.
Key Dates
*Brand USA reserves the right to adjust dates as necessary
Applications
Entry is open to buyers from Mexico, Brazil, Colombia, Argentina, Chile, Peru & Panama, with acceptance based on current or potential business with the United States. To be eligible, applicants must hold a role that enables them to make or influence decisions regarding the U.S. travel products offered by their companies.
Brand USA will review all applications to ensure that buyers meet the necessary qualifications. We encourage you to apply as soon as possible as space is limited.
If you are a company with more than one product manager, please forward the application to each eligible colleague if you wish to have separate schedules. Each buyer must apply individually unless sharing a schedule.
Hosted Buyer Program
Hosted buyers will be accommodated at the host hotel in Panama, with all travel arrangements managed and booked by the event organizers.
Breakfast, lunch, and refreshments will be provided during hosted appointments and the networking event.
Buyers from Argentina, Brazil and Chile
Buyers from Mexico, Colombia, Peru & Panama
Buyer Criteria
Tour operators and trade industry partners invited to attend Travel Week Latin America 2027 are based on the following criteria:
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Existing strong and relevant relationships with U.S. exhibitors such as destination marketing organizations, attractions, hotels, car rental companies
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Products and packages available that cover the entirety of the United States, 5 territories and Washington, D.C.
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Specialist products (including such operators but not limited to culinary, wellness, sports travel) that present a new opportunity for product development within Latin America
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Operators with a strong mix of B2B and B2C distribution channels
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Support of Brand USA by the (technical) build-out of Brand USA Road Trips USA itineraries in their program selection
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Evidence of existing or planned marketing campaigns supporting U.S. product development in Latin America, along with the willingness to co-invest in Brand USA initiatives like co-op campaigns, digital promotions, or events
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Individuals must be product decision-makers including senior level personnel, such as owners and management, as well as sales and product managers
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Brand USA will consider accompanying marketing team members from qualified tour operators as approved by Brand USA
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OTAs will be considered on a case-by-case basis
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Only buyers who meet the specific requirements outlined by the Brand USA Travel Week Planning Committee are considered
Please Note
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Brand USA will review application information to ensure that buyers meet the necessary qualifications.
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Buyers may apply for one colleague from a different business function (e.g., marketing) to accompany them during appointments; however, acceptance of additional colleagues is at the sole discretion of Brand USA.
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Multiple buyers from the same company may apply to attend and manage their own appointment schedules, though space is limited, and an application does not guarantee attendance. Each buyer must apply under a separate company account.
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Email confirmation will be sent by Brand USA upon the completion of the application.
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Attendance is non-transferable and cannot be reassigned to another individual without prior written approval from Brand USA.
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Applications are subject to the Terms and Conditions of Brand USA Travel Week Latin America 2027.
Exhibitor List
The full list of U.S. destinations and organizations exhibiting at Travel Week Latin America 2027.
View the Exhibitor List