Brand USA Travel Week Latin America 2027

Program Schedule

The schedule below outlines the program structure. A detailed day-by-day schedule for Panama City will be confirmed closer to the event. The agenda is subject to modification.

Trade

March 14–18

Media

March 14–18

Leadership Immersion

March 14–18

Sunday
March 14
3:00 PM
Arrival Day — check-in at The Westin Playa Bonita
5:00 – 8:00 PM
Welcome Reception (U.S. exhibitors, speakers & panelists)
Monday
March 15
8:00 AM
Registration, Market Insights & Orientation, Enrichment Sessions
7:00 PM
Evening Networking Reception
Tuesday
March 16
9:00 AM – 5:30 PM
One-on-One Meetings with Group 1 Buyers
Brazil, Argentina, Chile
7:00 – 10:00 PM
Evening Networking Reception
Wednesday
March 17
9:00 AM – 5:30 PM
One-on-One Meetings with Group 2 Buyers
Mexico, Colombia, Peru & Panama
6:30 PM
Closing Networking Event
Thursday
March 18
8:00 AM – 12:30 PM
Travel Trade Training (Panama-based only) Limited availability (25 organizations)
Sunday
March 14
3:00 PM
Arrival Day — check-in at The Westin Playa Bonita
5:00 – 8:00 PM
Welcome Reception (U.S. exhibitors, speakers & panelists)
Monday
March 15
8:00 AM
Registration, Market Insights & Orientation, Enrichment Sessions
6:00 PM
Evening Networking Reception
Tuesday
March 16
Media Sessions
7:00 – 10:00 PM
Evening Networking Reception
Wednesday
March 17
9:00 – 11:30 AM
Media Marketplace
6:30 PM
Closing Networking Event
Thursday
March 18
Departures
Sunday
March 14
3:00 PM
Arrival Day — check-in at The Westin Playa Bonita
5:00 – 8:00 PM
Welcome Reception (U.S. exhibitors, speakers & panelists)
Monday
March 15
8:00 AM
Market Insights & Orientation, Enrichment Sessions
6:00 PM
Evening Networking Reception
Tuesday
March 16
Off-site immersion & Leadership programming
Evening
Evening Networking Reception
Wednesday
March 17
Departures

All times are local Panama City time (EST) and subject to change. Thursday, March 18 is optional.