Brand USA Travel Week Canada 2026

Media Information

Media applications open July 9, 2026. Review the information below to learn more.

Media applications are now open. Space is limited, so we encourage you to apply as soon as possible.

Apply as Media
Applications Open

July 9, 2026

Event Date

October 28, 2026

Media Track

This program is designed to highlight the multitude of travel experiences available throughout the United States. Exhibitor applications are open to all tourism industry entities, including, but not limited to, destination marketing organizations (DMOs), hospitality organizations, hotels, attractions, and other companies offering export-ready tourism services in the United States.

This exclusive event brings together Canadian media representatives with U.S. exhibitors through one-on-one appointments, designed to showcase U.S. travel destinations and experiences.

Media Application Opens
July 9, 2026

Media representatives from Canada interested in attending can apply beginning July 9. Brand USA will review all applications to ensure participants meet the necessary qualifications.

About Brand USA Travel Week Canada 2026

Media Appointments

Bringing together the Canadian media with the U.S. travel industry, this exclusive event will provide selected media representatives the opportunity to participate in up to 19 one-to-one appointments. To accommodate a greater number of appointments, each session will be limited to 12 minutes.

Media Luncheon

Following the media marketplace, participating journalists will gather for a special luncheon highlighting American Originals and the people, places, and stories that have shaped U.S. culture and inspired travel for generations.

Schedule of the Day

Wednesday, October 28

  • Media registration & badge collection
  • Welcome remarks
  • 9:00 AM
    Media Marketplace begins
  • 11:00–11:15 AM
    Networking Break
  • 11:15 AM–1:00 PM
    Media meetings continue
  • 1:00–3:00 PM
    Lunch — consumer media & invited U.S. media exhibitors only
  • 3:00 PM
    End of event

Key Dates

*Brand USA reserves the right to adjust dates as necessary

May 11
Exhibitor application opens at 9:00 a.m. ET
May 29
Exhibitor application closes at 11:59 p.m. ET
June 17
Exhibitor notifications distributed
July 9
Media registration opens
September 14
Schedules are distributed
Oct 26–29
Brand USA Travel Week Canada 2026

Media Eligibility

Media representatives from Canada are invited to attend based on the following criteria:

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    Active media professionals from Canadian publications, broadcast, or digital media outlets

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    Demonstrated coverage of U.S. travel destinations and experiences

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    Interest in developing content about U.S. tourism

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    Ability to generate meaningful reach and engagement with Canadian audiences

  • •

    Current or potential for significant editorial coverage of U.S. travel

  • •

    Individuals with editorial decision-making authority or influence over content creation about U.S. destinations

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    Media professionals committed to developing meaningful stories about U.S. travel experiences

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    Representatives from outlets with established audiences interested in international travel

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    Brand USA will review all media applications to ensure participants meet the necessary qualifications

Frequently Asked Questions

We are inviting journalists and editors from a broad range of Canadian editorial outlets to attend Brand USA Travel Week Canada, including lifestyle, travel, music and entertainment, and travel trade publications. Invitations will extend across the country, including key markets such as Vancouver and Montreal, with all participating media convening in Toronto.
Due to the shift in dates for Brand USA Travel Week Canada, we are partnering with Discover America Canada solely on the media track, to avoid conflicting with its annual media day in October. Discover America Canada partners are invited to attend but must email admin@discoveramericacanada.org to register.
Yes. A 15-minute networking coffee break on Wednesday gives exhibitors time to connect with media and other participating destinations, in addition to the scheduled appointments.
Media and U.S. exhibitors will receive assigned appointment schedules featuring a varied mix of meetings across participating organizations and outlets. Final schedules will be shared up to two weeks before Brand USA Travel Week Canada 2026.
For further information about Brand USA Travel Week Canada 2026, please contact info@BrandUSATravelWeek.com or reach out to Tara Anderson, tanderson@thebrandusacanada.com.

Exhibitor Information

U.S. tourism industry entities interested in participating as exhibitors can learn about eligibility, benefits, and the application process on the Exhibitors page.

Media Exhibitor List

Browse the U.S. destinations and organizations exhibiting on the media track at Travel Week Canada 2026.

Ready to Apply?

Media applications open July 9, 2026. Review the information above to prepare for application.

Applications are open now. Space is limited, so apply as soon as possible.

Apply as Media