Brand USA Travel Week U.K. & Europe 2026
Exhibitor Information
Applications open February 17, 2026 at 9:00 a.m. ET. Review the information below to prepare your application.
Applications are now open and close February 27, 2026 at 11:59 p.m. ET.
Apply to ExhibitThe application window has closed. Notifications will be sent on March 23, 2026.
Acceptance notifications have been sent. Questions about your application status? Contact info@BrandUSATravelWeek.com.
February 17 – February 27, 2026
March 23, 2026
September 28 – October 1, 2026
Application Process
Applications are evaluated against a slate of criteria to offer equal opportunities and provide buyers with a variety of destinations and experiences. Consider table sharing, as it enables more exhibitors to participate.
The trade show floor will:
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Showcase the entirety of the USA with destinations of all sizes
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Represent a variety of travel sectors (state, city, attraction, lodging, transport, RTO, association, etc.)
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Include a balance of new and returning organizations
Application Timeline
- February 17Application portal opens at 9:00 a.m. ET
- February 27Application portal closes at 11:59 p.m. ET
- Mar 2 – Mar 20Application review process
- March 23Notice of acceptance or waitlist
Costs to Exhibit
Must be U.S.-based
Max 1 additional
Includes an exhibitor table, three days of matchmade appointments, enrichment series, meals, and access to all receptions.
Must be U.S.-based
Includes an exhibitor table, two days of matchmade appointments, the Monday exhibitor day, enrichment series, meals Mon–Wed, and networking events.
Max 1 additional
Leadership Track is an add-on. Your organization must also be registered for Trade or Media. Primary delegate must be CEO or CEO-equivalent.
RTO Exhibitors
Receptive tour operators are invited based on specific criteria including existing relationships with U.K. and European operators, product coverage across the United States, and support of Brand USA Road Trips USA itineraries.
Includes an exhibitor table, three days of matchmade appointments, enrichment series, meals, and access to all receptions.
2nd delegate is optional and required to take appointments as a buyer. A reduced-fee registration including a table set-up in the main hall but no pre-scheduled appointments. Includes full access to all enrichment, networking, and events.
For Monday's sessions, U.S. destinations' in-market reps may join the day's programming at a cost of $350 per representative.
RTO Criteria
Receptive tour operators invited to attend Travel Week U.K. & Europe 2026 are selected based on the following criteria:
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Existing strong and relevant relationships with U.K. and European international operators
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Technical platforms that comply with the requirements of U.K. and European international operators
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Products and programs covering the entirety of the United States, its territories, and Washington, D.C.
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Proven track record in the sale and promotion of the United States across the U.K. and European region
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Specialist products (culinary, wellness, sports travel, and others) presenting new product-development opportunities in the region
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Support of Brand USA through the build-out of Road Trips USA itineraries in their program selection
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Support of Brand USA Road Trips USA with promotional support and training with international operators
Only receptive tour operators who meet the specific requirements outlined by the Brand USA Travel Week Planning Committee are considered.
Included in the Exhibitor Fee
One delegate included; additional delegate available at the rates above.
Two or three days of pre-arranged one-to-one appointments with hand-picked buyers or media.
Access to enrichment sessions with market insights from industry leaders.
Trade: equal-size table with 2 exhibitor + 2 buyer chairs. Media: equal-size table with 1 exhibitor + 1 media chair. Brand USA provides signage and visuals; no booth build-outs permitted.
Breakfast, lunch, and refreshments provided for your days of attendance.
Access to Travel Week evening receptions and networking events, plus a directory of all attendees.
Policies & Procedures
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Only the named applicant is eligible to attend. Applications are not transferable to colleagues without approval from Brand USA.
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Primary delegates must be based in the U.S.; secondary delegates may include U.K. and European-based representatives. If you share a table, both delegates must be U.S.-based.
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Applications are subject to the Travel Week U.K. & Europe 2026 Terms and Conditions.
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Brand USA reserves the right to make selections to ensure the entirety of the United States and destinations of all sizes are represented, consistent with its corporate purpose under the Travel Promotion Act of 2009.
Accommodation
Accommodation is not included in the exhibitor fee. Preferential hotel rates have been secured at nearby hotels.
Frequently Asked Questions
Trade: $8,500 per primary delegate (must be U.S.-based), up to 1 additional at $2,500.
Media: $3,500, limited to 1 delegate per organization.
Leadership: $2,500 per primary (CEO or CEO-equivalent), up to 1 additional at $2,000. Leadership is an add-on; your organization must also register for Trade or Media.
RTO: Option 1 is the standard Trade rate ($8,500 + $2,500). Option 2 is a reduced $995 first delegate with a complimentary second delegate (the second delegate is required to take appointments as a buyer).
You'll receive an email confirming approval, then complete an individual registration form for each attendee. You have until Friday, May 1 to register attendees. You must register an attendee to confirm your space; unregistered spaces are forfeited after May 1.
Each track (Trade, Media, Leadership) is reviewed separately; approval for one does not guarantee approval for all tracks selected.
The matchmaking system asks you to rank preferences from highest to lowest. Mutual selections increase the chance of an appointment. You can also block companies you'd prefer not to meet.
Once submitted, the system produces a provisional schedule you can view online, download as a PDF, and print. You can refine appointments, fill gaps, and message attendees to arrange additional meetings.
Ready to Apply?
Applications open February 17, 2026 at 9:00 a.m. ET. Review the information above to prepare.
Applications are open now and close February 27, 2026 at 11:59 p.m. ET. The process takes about 10 minutes.
Apply to ExhibitThe application window has closed. Acceptance notifications will be sent on March 23, 2026.
Acceptance notifications have been sent. Check your email for your status, or contact info@BrandUSATravelWeek.com.
To get a feel for the event, view highlights from Travel Week U.K. & Europe 2025.